Cos Teardowns Nike Spent 10x More on Views. Adidas Won the Psychological Battle. "Adidas had 10x fewer views and still won the psychological analysis 7.42 to 7.32. Nike built the better persuasion engine and aimed it at the wrong psychology."
Cos Teardowns Nike vs. Adidas WC2026: Full COS Scorecard, OCEAN Profiles, and Framework Breakdowns "Every score, every dimension, every OCEAN trait. The full COS teardown of the two biggest WC2026 campaigns, grounded in 860+ peer-reviewed papers."
