After analyzing 10,000+ B2B messages, we found the ones that convert at 11% (vs. 3%) all activate the same 4 psychological triggers.
In 60 seconds, discover which triggers your B2B copy activates—and which are silently repelling buyers. Join 2,500+ marketers who have already discovered their blind spots.
When messaging matches their personality type. Generic copy triggers instant skepticism.
Top performers speak to all five. Most copy only resonates with one or two.
When all four psychological triggers are activated vs. relying on just one.
We analyzed messaging from industry leaders. Here is what their copy reveals about personality coverage:
"Partners with leaders on strategy, innovating to net zero, building capabilities for a sustainable future."
"AI work platform. Agentic AI products that deliver results across projects and engineering."
"Manage your team's work, projects, and tasks online. Stay focused on goals."
Want to see how your copy compares?
Check Your Coverage ScoreHigh-converting messages activate all four. Most copy hits one or two—and loses the rest of the pipeline.
Analytical buyers will not engage until they see evidence. HAPE scoring measures 8 psychological triggers—including social proof, specificity, and credibility markers—to identify exactly where your proof is weak.
Some buyers need relationship signals. Others want details. Some crave vision. Big Five profiling shows which personality types your copy naturally reaches—and which it accidentally repels.
When your claims do not match your proof, buyers sense it even if they cannot articulate why. Strategic Clarity catches the misalignment that creates "something feels off" responses.
Sophisticated buyers detect manipulation and withdraw. Push too hard and you lose them. Cognitive Autonomy ensures you are building trust—not triggering buyer resistance.
Not theory—established science proven across thousands of studies. We show our work.
Peer-reviewed papers inform our methodology
Paste your best content. In 60 seconds, discover exactly which psychological triggers are working—and which buyers you are accidentally losing.
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